The Jetstarisation of QANTAS is not over yet

Thanks to an opportunity presented by Shashank Nigam, Grant’s just had an article about the ongoing Jetstarisation of QANTAS published on Shashank’s Simpliflying site.

It provides a background on the birth of Jetstar, its growth to date and how it is destined to consume more of QANTAS’ mainline routes & aircraft. Head on over to Simpliflying and check out the article.

Thanks to Shashank for giving us the opportunity to gain further exposure to the global aviation world, it’s very much appreciated :)

2 comments to The Jetstarisation of QANTAS is not over yet

  • The following is a reproduction of what I have written commenting on your original posting in

    The fact that Impulse Airlines started to operate as LCC in June 2000 after acquiring its fleet of Boeing 717 (the joint production of Boeing and McDonnell Douglas), makes us believe that Qantas decided to consider low cost operation when it purchased Impulse Airline in November 2001. What happened in 2004 is that Qantas only re-branded its Impulse into Jetstar.

  • Good point – they were getting into the LCC world when they started working with Impulse, eventually buying them. Buying Impulse let them dabble in LCC & test their ideas somewhat. Once they decided it was “for real” they were able to rebadge and grow.

    Thanks for the comment – feedback is always appreciated :)

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